Those D.J. Shows: country radio in late 60s Victoria

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That joyous early Supremes song Those D.J. Shows strikes a chord with me. It's about getting out of school and racing home to listen to a Top 40 record show. YouTube Spotify

Even in country Victoria, where I grew up, it wasn't unusual to find a late afternoon radio show aimed at teenage pop fans. Maryborough station 3CV even had one called DJ Show.  

Further north, in Swan Hill, it was the 1330 Show on 3SH (1330 kHz) which held phone-in polls that seem quaint from this distance: Are you a rocker or a jazzer? or Mods versus surfies! Remarkable, considering that this was around late 1963, when the afternoon and evening highlights on 3SH included 4pm Back to the Bible, 6:45 Dad and Dave, and 8:30pm Old-time Dance.

The 1966 ad for 3CV (above) is from the teenage pop magazine Go-Set, showcasing 3CV disc jockeys Rod Batchelder, John McPhee and Graham Lever. It reflects how I remember some country radio from the late 1960s. The graphics are groovy, and the music format is Top 40. 

Like some other commercial country stations in the late 1960s, 3CV was following the big city trend of programming Top 40 music hosted by disc jockeys. I was a teenager who was picky about both music and radio, but I never hesitated to listen to 3CV Maryborough or 3SH Swan Hill as alternatives to the capital city Top 40 stations. (One or the other was always nearby, depending on whether I was away at school or back home at my parents' place.) A bonus was that you could hear some great songs that weren't being played on the big city stations.

My memory of a golden era of country pop radio might be a little selective, though, as I saw when I looked up some of the Country Radio guides in Melbourne's Age newspaper. 

At that time, in 1966, traditional content still dominated across the 13 commercial stations* in regional Victoria. Listings like these hardly suggest wall-to-wall Top 40: 11:40am Friendship Club (3SR), 10:15am Singalong (3SR), 3:15pm Variety Fair (3BO), and 8:30pm Bible Speaks To You (3HA).

Several serials were still on air across the state, including Dr Paul (3BO, 3CV, 3HA, 3NE, 3SH, 3TR). The serials were disappearing from Australian radio, and in the capital city Melbourne by this time only 3DB was still airing them. The networked radio quiz shows - Quiz Kids, Winner Take All, Pick-a-Box  and all - had already folded or migrated to TV which came to Australia in 1956.

When I looked at 3CV's schedule in the Country Radio guide around the time of the  Go-Set ad, I was surprised to see that it doesn't mention deejays Batchelder, McPhee and Lever, nor does it name the programs from the ad. 

Batchelder's Big Breakfast Show is easy to spot - 6am Breakfast Show - and you can guess that McPhee's Big 100, or Lever's Go Go Show fitted in somewhere to 2pm Hits, 4pm Teen Beat, and 7pm Music. Not as exciting as the THE GREATEST SHOW IN VICTORIA the Go Go Show, though. (3CV's DJ Show came later.)

In the capital city radio guide in the same paper, top-rating Top 40 station 3UZ had for some time listed most of its programs as deejay shows - DON LUNN - Breakfast session, STAN ROFE SHOW, KEN SPARKES SHOW -  so I had expected something similar.
 
In fact the only on-air name to appear in the 3CV schedule is 11:30am Binnie Lum, the notable women's broadcaster who had been dropped by Melbourne station 3XY in 1964 but survived on the regional Victorian Broadcasting Network (VBN).

Certainly, there's nothing much in the Guide to suggest that 3CV was THE STATION THAT'S GETTING THE COUNTRY GO-GOING From Victoria's Swingin' Centre. Perhaps it was a lack of space, or perhaps the writer of the Go-Set ad didn't coordinate with whoever typed up the schedule for The Age. Even so, I do remember listening to deejay shows on 3CV, but I suppose I would have twiddled the dial when anything else came on.

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Up on the Murray River at 3SH Swan Hill in 1966, some of the station's on-air personalities were starting to appear in the printed schedule. The ubiquitous 10am Dr Paul serial is still there, and so is 11:30am Binnie Lum (VBN again) along with networked cooking celebrity 11:15am Graham Kerr. But there are also some local names: 9am Alan Kidd Ladies' Show, 12pm Mal Sutton and 4pm Bob Taylor. Still hanging on were early evening serials 6:45pm Dad and Dave and 7:15pm Three Brothers, and that country radio fixture from the USA, 9:30pm Back to the Bible. 

By 1968, though, it was wall-to-wall disc jockeys at 3SH. (The 3SH ad above is from Go-Set in June 1967). No serials, no specified "ladies" show, and no American evangelism (not in the program guide, anyway); just 5am Denis O'Kane Show, 9am Mal Sutton Show, 12pm Barry Bissell Show, 4pm Bob Taylor, 7 pm John Browne, with news at least hourly. This looks a lot like the DJ oriented schedule of 3UZ. The entry for 3SH in the Australian Radio Almanac (1967) uses the phrase strictly top 40 format.

3SH's Barry Bissell became a legend of Australian radio, best known through his years at FOX-FM in Melbourne and as founding host of the national Take 40 Australia. 

In a 2019 Swan Hill Guardian interview, Barry recalls the change from “very old school” programming to a "hits format" soon after he joined 3SH in 1967 when he was still a teenager. He says, “There was a box of 45s (records) in the studio, and an A, B and C list, but I cheated all the time and played my favourites; which everybody did.” This sort of personal input might help to explain my impression that the records on a country station could depart from what was heard in the big city. 

In 1968, 3TR Sale* was also listing deejays' names as program titles: 5am Laurie Miller, 9:30am Sam Gales, 2:30pm Keith Wells, and 5pm George Danes.  

Other stations list only one or two on-air names, but to be fair there are programs scattered throughout the Country Radio schedules that were probably filled with Top 40 music. Apart from the generic 2pm Music (3NE but common across the board), they include the aforementioned  5pm DJ Show, plus 7 pm Top 40 Hits in DJ Show to Midnight (3CV), 6pm Teentime (3HA), and 5:45pm Latest Hits from the Charts (3UL). There could even be some pop hits behind the neutral 7:30pm Evening Show (3HA), and although 4pm Music for Moderns (3CS) is an ungroovy name, the timeslot is right for an after-school deejay show.

Other examples don't really scream "Top 40": 10:30pm Jazz Club (3YB), 10:40pm Armchair Melodies (3BA), 7:15pm Light and Lovely (3GL), and 8:30pm Serenade (3SR), so the trend wasn't unanimously followed. 

Although I remember the music, country radio was full of other content. Country stations served their local communities in the way that the local newspapers did. As Barry Bissell says, it was "market reports, funeral announcements, dedications to those in hospital". They aired networked content and syndicated shows distributed on discs, but they had a full roster of local announcers from opening to closing.

There were shows for children such as 4:35pm Children (3NE) and (I'm guessing) 4pm Sunshiners' Club (3MA); and women's shows 2pm Women's Corner (3BA), 9am Women's Mag (3GL). In their heyday, some women's shows had active clubs with an off-air presence, as the 3SH Women's Club had with its own club-rooms. A surprising number of religious programs were aired, especially but not necessarily on Sundays: 3:45pm Christian Science (3BO), 5:30pm Religion (3BA), 9pm Salvation Army (3NE).

These days, it's sad to see multiple stations carrying identical lineups from a distant hub, sometimes with only one or two local announcers. Increasingly, this happens in a town where the local paper is struggling or has closed down. On the bright side, many country towns now have a thriving community radio station, including 99.1 SmartFM in Swan Hill and Goldfields FM in Maryborough Vic.

Back in the day, regional commercial radio could even do proper local news coverage. One night in Swan Hill in 1963, when it seemed half the town turned out to see a fire that had broken out in a timber yard, we were joined by 3SH's Ken Guy with a portable recorder, covering the story for the next day's News. 

I shared that with Ken on a Facebook thread not long ago. He said he didn't remember it, but it sounded right. It's good to know that not all my memories of country radio are faulty.

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Those D.J. Shows
Right now, I'm in school
But as soon as the homebell rings
I'm gonna run to my locker
And gather up all my things
Then out the door
Running home I'll go
Faster than a new jet plane
And then turn on my radio
I'm gonna listen to those D.J. shows
I'm gonna be diggin' that rock 'n' roll
If I don't I'll go insane

This was an early Supremes track written and produced by William "Smokey" Robinson. It didn't make their first album Meet The Supremes and remained unreleased until an expanded edition of the album in 2010. [Also on Spotify]

Patrice Holloway also recorded a version, also unreleased until years later. YouTube

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3SH was clearly serious about promoting its on-air personalities, as seen in the Go-Set ad for 3SH (above, in text). Of all the Victorian country stations listed in the 1967 Australian Radio Almanac [view here], it has the biggest entry. Note the phrase strictly top 40 format. .

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Click here for all posts at this blog about 3SH (or mentioning it).

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VBN: the Victorian Broadcasting Network, 1965 trade ad.

 

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The Victorian commercial country stations listed in the Country Radio guide in The Age in the 1960s, with their call-signs and frequencies at that time.^†

3BA Ballarat 1320 kcs (kHz)
3BO Bendigo 960
3CS Colac 1130
3CV Maryborough 1440
3GL Geelong 1350
3HA Hamilton 1000
3MA Mildura 1470
3NE Wangaratta 1600
3SH Swan Hill 1330
3SR Shepparton 1260
3TR Sale 1240*
3UL Warragul 530
3YB Warrnambool 1210

3LK Lubeck 1090, near Horsham (now 3WM), was mainly a relay station for 3DB Melbourne and wasn't listed in the Country Radio guides.

*3TR: From 1930 it was in Trafalgar but moved to Sale in 1932 then to Traralgon in 1989. Even earlier, in 1929, it was an amateur station 3FB owned by Frank Berkery.

^†Australian AM stations were changed in 1978 to space them at 9 kHz intervals instead of the original 10 kHz.

Lee Haig

Lee Haig was an announcer at 3SH Swan Hill around 1963. He later worked on-air at 3UL Warragul where I heard him one evening: his voice had matured, and he sounded great. After that I lost track of him.

Lee (Leyden) was our next-door neighbour's younger brother, so we often saw him at the time he started at 3SH. I was about twelve or thirteen, and he was probably about seventeen or eighteen, a cheerful, friendly, energetic kind of bloke.

My friends and I sometimes called him "Uncle Lee" because if he was on in the afternoons he would do the kids' show, so he would have to sign on as Uncle Lee. We were half-smart, cheeky young lads, and he must have found us pretty annoying.

Even so...

I was a radio nut: I used to stay up late picking up remote stations (they started to come in around sunset), and I would mark their locations on a map of Australia.

One Saturday I had a big length of aerial wire that I was trying to string up in the yard outside my window, but I couldn't get much height. Lee saw I was getting nowhere, so he grabbed the end of it and climbed up a tall pine tree, right to its skinny top so that he was swaying dangerously from side to side, and he tied my aerial up there. After that, I pulled in those after-sunset stations better than ever.

Two kinds of people: those who won't rest until they've solved the Whatever Happened To...? puzzle, and those who prefer to move on and stay pretty much in the present. I'm with the first group, who can't resist Googling old friends' names, or searching for them at FriendsReunited or Facebook.

Last week I was thinking about radio in the sixties, and about my aerial up the pine tree in the side garden. I wondered what had happened to Lee Haig, and I found him at the Herald-Sun's Tributes website. He died in Melbourne last October.

I was thinking: I'll write about him here, and anyone who ever Googles "lee haig" + 3sh or 3ul will easily find this page.

"Frank Avis's Memoirs of 42 Years in Radio"

A highlight of John Pearce's radio memoirs (see earlier post) is his remote broadcast from a country dance for 3SH Swan Hill, probably some time in the late 1940s.

I've just found another entertaining account of a country dance broadcast, this time from Frank Avis in The Ball Broadcast, recalling his time at 2LF Young in the mid-1950s. Avis, best known as a radio newsman, is publishing his memoirs as a blog at FrankAvis.com.

Frank Avis started in radio at 2MG Mudgee, and his latest post (15 February) takes his career up to 2DAY-FM Sydney in the 80s and 90s. Along the way, he's worked at 2LF Young, 3BO Bendigo, 7HO Hobart, 3UZ, 3XY, 3AK and 3DB Melbourne, 6PR Perth, 3MP Mornington Peninsula, and 2GB and 2MMM-FM Sydney.

Frank arrived at 3BO not long after the young John Laws left, and he tells a couple of good yarns about Laws's time at the station.

Great stories from a radio insider: highly recommended.

2QN Deniliquin

In the last post I mentioned 2QN Deniliquin, where John Pearce started in radio in the 1940s before moving on to 3SH Swan Hill.

When we lived in Swan Hill in the 60s, 2QN was one of the stations I could pick up clearly if I was roaming the dial looking for pop music. Another was 2WG Wagga Wagga. Like most country stations at the time, they had their moments of good Top 40 programming, presented by disc jockeys who could sound just as good as their big city counterparts. One of the 2QN announcers had an American accent, something unusual on Aussie country radio.

This Melbourne Argus story from 23 February 1945 (via the NLA's Australian Newspapers archive) shows how a financially weak 2QN nearly lost its licence to Wangaratta, a town in north-eastern Victoria. Click here for larger image.

Wangaratta didn't get its own commercial station until 3NE opened in 1954.

John Pearce at 3SH Swan Hill

[The Argus, 1932]

For the Love of Mike, the memoirs of Australian radio announcer John Pearce, were published online a few years ago. His radio career starts just after the War, when he chanced upon a job at 2QN Deniliquin after he was de-mobbed from the RAAF. He went on to 3SH Swan Hill, 7HO Hobart, and to 2GB Sydney, where he was one of the pioneers of Australian talk-back radio.

Pearce's site is no longer online, but fortunately we can still access the whole work at the Internet Archive [title page, table of contents].

Being a radio fanatic from way back, I find this insider's view of radio irresistible, especially the chapter on 3SH, our local station during my teenage years. Pearce seems to have been at 3SH around the late 40s to early 1950s.

Pearce calls 3SH a "fun station", a "happy station", and this comes through in his reminiscences. There are plenty of endearing characters and entertaining stories: the outside broadcast at a local dance (how quaint!), hillbilly amateurs on the Christmas Appeal radiothon, grappling with a local politician to make sure he stayed near the mike, locking the duty announcer in the outside dunny while a three-minute song was playing...

The station manager at 3SH was Harry Lithgow, still there when we moved to Swan Hill in 1961. I believe Chief Engineer Bernie Walsh was still around then too.

Since For the Love of Mike has disappeared from an active website, and does not seem to have been published as a book, I'm posting the chapter on 3SH, which gives a great insight into the workings of a country commercial station in the pre-rock'n'roll era.

Victorians to the North:

Chapter 7 of John Pearce - For the Love of Mike

In the days when broadcasting meant radio, and not television and/or radio, the Victorian Broadcasting Network consisted of a head office in Melbourne and three country radio stations.

The main one was in Hamilton, the second best was in Sale and what was left went to Swan Hill, way north on the River Murray, the dividing line between Australia and Victoria. I got a job as an announcer at the latter. I can't remember how I got it, not even how I learned about it. Read it in the paper, maybe. However, it was mine; and I arrived after the adventure of the drive in my vintage Hupmobile...

Continued here...

Da Doo Ron Ron? Are you kidding me?

One New Year's Eve - 1963, I guess - when I phoned up the request show on our local radio station 3SH in Swan Hill, the station's manager Harry Lithgow was holding the fort. He must've been a nice boss, letting his staff go out partying while he stayed back at work all night.

When I requested Da Doo Ron Ron, the Crystals' song I'd heard on 3SH, Harry didn't believe me. He didn't believe there was such a song - "No, no, not Da Doo Ron Ron, that wouldn't be right" - and politely hung up.

Should've tried for Um, Um, Um, Um, Um, Um, which would've just been appearing around then.












The Crystals: #3 on Billboard, puzzling in Swan Hill.

Eight Records on the Radio, Summer of 1966-67

A list of songs that I heard on the radio December 1966-January 1967:

The Cryan' Shames - I Want To Meet You • The Innocence - There's Got To Be A Word! • Twice As Much - True Story • The Small Faces - My Mind's Eye • The Settlers - Till Winter Follows Spring • The Cyrkle - Please Don't Ever Leave Me • The Righteous Brothers - On This Side Of Goodbye • Lee Hazlewood & Nancy Sinatra - Summer Wine

 

To listen to them on my playlist click here: Spotify.

This must be from the summer vacation of 1966-67, December or January, going by the release or chart dates of the songs. In Australia our summers begin in December, and the new school year starts around the end of January. I was sixteen, about to start my final year of high school. For a few days, as I heard a new song I liked on the radio, I wrote it down on the back cover of a foolscap writing pad left over from the school year. If I knew the label I wrote that as well, probably because at the local music shop it was easier to order a record if you could tell them the label. I was in Swan Hill, a town on the Murray River in northern Victoria.

In reality, I couldn't have afforded even one-half of one of those records, let alone eight. It’s only recently that I’ve finally got hold of every song on the list, helped along by the coming of the Net, file-sharing, and emailing mp3s, as well as CD reissues of every other song ever recorded.

I've heard of kids back then keeping their own charts, their personal Top 20 of current favourites, complete with hit picks, new entries, and drop-outs, as they got hooked on a song then got sick of it. A guy from Delta, British Columbia, who uses the name Taliesyn, had his personal charts published in the local paper: nowadays he regularly posts them on Usenet. I wasn't so organised. I just wrote a bunch of songs in Pentel Sign pen on the cardboard at the back of a writing pad. I didn't even manage to find the same coloured pen each time. Years later, I threw out the pad, but tore off the list for nostalgia's sake.

The list doesn’t include any huge international hits, and some of the artists are barely known, but they were being played on the radio, probably on small-town stations such as 3SH Swan Hill, 3BO Bendigo, 2QN Deniliquin and 2WG Wagga. Regional radio stations back then usually had their own eager young disc jockeys on their way to the big city, and they would have had some say in the music they played. Some of the songs might not even have been heard on big city stations like 3UZ in Melbourne.

The Righteous Brothers - On This Side Of Goodbye (Carole King – Gerry Goffin) This is my favourite from the list, and the only one I still listen to regularly. It’s also my favourite Righteous Brothers song, a big production of a moody Goffin-King ballad, a bit in the vein of The Righteous Bros' earlier records with Phil Spector. I’ve never understood why this isn’t better known, or why it wasn’t a hit. (I also have a version by Alan Price that has a different arrangement, a different feel: not in the same league, as much as I like Alan Price.)

Lee Hazlewood & Nancy Sinatra - Summer Wine (Lee Hazlewood) #2 Melbourne, #7 Brisbane #4 Adelaide  This is the only song on the list that was a hit in Australia (though not in the USA), recorded by seasoned producer-singer-songwriter Lee Hazelwood with his younger client, daughter of Frank Sinatra. Australians were nuts about this duo, especially in Melbourne and Adelaide, where they had seven charting records, compared with three nationally in the US.

The Small Faces - My Mind's Eye (Ronnie Lane - Steve Marriott) #4 UK Regularly included on Small Faces Best Of… collections, thanks to its success in the UK.

The Cyrkle - Please Don't Ever Leave Me (Susan Haber) #43 Adelaide American band, associates of The Beatles and Simon & Garfunkel. Their best-known song was Red Rubber Ball (1966), written by Paul Simon with Bruce Woodley of The Seekers, a hit in the US and in Australia.

The Innocence - There's Got To Be A Word! (Don Ciccone) #37 USA The Innocence were Pete Anders and Vini Poncia, who also recorded as The Videls and The Trade Winds (New York’s A Lonely Town, 1965) and as a duo under their own names. They produced the original version of Zoom Zoom Zoom, by Our Patch of Blue, covered by Australian band Cam-Pact.

The Cryan’ Shames - I Want To Meet You (Jim Fairs) Jaunty pop song with harmonies by Chicago band, popular in their home region, whose version of Sugar and Spice is on Nuggets 1. I Want To Meet You was written by Cryan’ Shames guitarist Jim Fairs.

Twice As Much - True Story (Andrew Rose – David Skinner) Recorded for Andrew Loog Oldham’s Immediate label by duo Andrew Rose and David Skinner, who had a bit of a hit in the UK with Sittin’ On The Fence (1966, #25), written by Mick and Keith of The Stones. David Skinner is mentioned below for co-writing P.P. Arnold’s Everything’s Gonna Be Alright.

The Settlers - Till Winter Follows Spring (Kent, Jones, Fyffe) Pop-folk song, pretty much in the vein of The Seekers, by group from Birmingham. This is on the anthology Autumn Almanac, one of the Ripples series of compilations of 60s British pop obscurities (The Settlers' Major To Minor is on Dreamtime, another in the series).

What does the list say about either my musical tastes at the time, or the playlists of the stations I was listening to? Let's face it, these songs are mainstream pop: no garage rockers or frantic r&b here, and the Righteous Brothers' nod to soul stands out amongst all that jaunty, sunshiney jingle-jangle and folk-pop harmonies. (Ah well, it was Summer, after all.)

One more thing I noticed: there are five American records, three British, and none from Australia. Sorry, mate.